David Baker Architects commissioned MD to design a suite of icons to represent each of the firm’s “9 Ways”—elegant, economical, and human-centric design strategies that deliver better quality of life through community-aware architecture.[+] The "9 Ways" range from large-scale thinking beyond the property line, to intimate moves that honor each unit as an individual—and personal—home.

A new identity and site for Yosh Asato emphasizes the communications consultancy's 3 key offerings: identifying magnetic themes, shaping them into compelling stories, and broadcasting them to highly-targeted audiences.[+]

Visitors to SVMA’s new site are invited to redefine art, talent, imagination... As part of the museum’s rebrand we developed a homepage interaction that underlines SVMA’s focus on redefining contemporary art as open, inclusive, and a means to build community.[+]

The site’s homepage allows users to submit their responses directly to the museum, further promoting the organization’s mission of community engagement. Scrolling further into the site reveals a dynamic identity whose colors gradually shift through a bespoke gradient.

A new flagship site & ID for ELS Architecture highlights the firm’s breadth and demonstrates a synergy between 7 distinct, but related project types. The site employs a rotating database of content of content to show the firm's ability to balance its expansive capabilities while the dynamic identity system uses a set of symbol suffixes to indicate that the firm is made complete by its relationships: its connections to its end users, clients, partners, and staff. These connections are fundamental to how firm understands architecture – as shared experience that engenders community.

A new brand and website for Harvard GSD’s Loeb Fellowship. The new identity underlines the Loeb’s focus on the critical issues facing the built environment: climate change, social entrepreneurship, and urban policy innovation. The site redesign features Loeb Stories—short-form journalism that highlights the fellow’s ongoing R&D in rethinking social justice programs, housing, health systems, equality, accessibility, and opportunity in cities around the world. [+]

For SFAC’s Passport exhibition, MD developed an Augmented Reality rubber stamp. Viewing the stamped impression through a smartphone reveals two short films. Together, the films represent the cycle of prosperity and displacement that defines SF as an icon of the boom and bust town. [+]

The Take Flight Coffee identity draws on the mythology of the falcon—the highest-flying of travelers. [+]

The new brand reflects the company’s emphasis on sourcing at origin, and the wanderlust that is a byproduct of that journey. The details of the package design also invite departures: the falcon dissolving into intricate pattern work, suggesting the tapestry of experiences that happen along the way.

Focusing on the experiential qualities of landscape architecture, MD developed a new identity and website for GLS that express the narratives implicit in the intersection of place, organic materials, and human perception. [+]

Following a in-depth review of GLS’s philosophy and vision, MD identified four fundamental tone and value statements to drive the design process: a humanized minimalism, a sense of space as storytelling, clarity of purpose, and a sensitivity to a user’s intuition in terms of how to navigate both real and virtual environments.

Ecco, a Sonoma based coffee roaster, has built long-standing relationships with artisanal growers throughout the world. The Ecco identity suggests both the journey required to bring fair-trade coffee to market, as well as the mechanical craft of the roasting process. The larger project consisted of brand strategy, visual identity, packaging, environmental graphics, and an e-commerce website.

Communications strategy, brand identity and website for Design Access, a yearly summit that considers how to shape the built environment to make positive social change.