The campaign for the 32nd installment of the San Francisco Jewish Film Festival (SFJFF) uses alliterative English-Yiddish phrases to underscore the spirit of humor, inclusiveness, and multiculturalism that defines the festival. [+]

The visual language contrasts these linguistic non sequiturs with a deadpan graphic Modernism, making the phrases that much more ironic. The video spots translate this minimal aesthetic into off-speed visual gags with deliberately flat audio effects, further animating the knowing humor.