The Day Labor Station is a prefab structure designed to organize and legitimize the social and economic contributions of day laborers. [+]MendeDesign was commissioned by Public Architecture to develop the national launch campaign for the program, as well as to design an integrated signage system that would identify and unify the individual stations. [+]

The launch campaign involved a sequence of portraits of day laborers labeled as follows: “tradesman”, “craftsman”, “artisan”, “day laborer”. The sequence was intended to suggest a hierarchy of labor, and to expose our misconception that day laborers are not skilled in the services they offer.

A collaboration with photographer Elena Dorfman.

Production: Offset lithography