A new identity and site for Yosh Asato emphasizes the communications consultancy's 3 key offerings: identifying magnetic themes, shaping them into compelling stories, and broadcasting them to highly-targeted audiences.[+]

The visual system relies on the timeless elements of Modernism to accomplish this: simplicity, balanced positive and negative space, and the expression of natural materials through the use of letterpress. The website expands on these themes by pairing obliquely related images to underline the firm’s ability to locate and activate daring but unexpected connections.