Visitors to SVMA’s new site are invited to redefine art, talent, imagination... As part of the museum’s rebrand we developed a homepage interaction that underlines SVMA’s focus on redefining contemporary art as open, inclusive, and a means to build community.[+]

The site’s homepage allows users to submit their responses directly to the museum, further promoting the organization’s mission of community engagement. Scrolling further into the site reveals a dynamic identity whose colors gradually shift through a bespoke gradient.

Within the new visual identity, the repeating angle-form, exuberant color palette, and contemporary typeface all function to telegraph SVMA's new direction and energy. The larger rebrand repositions the museum as a dynamic and aware hub of creative and social activity.