A new flagship site & ID for ELS Architecture highlights the firm’s breadth and demonstrates a synergy between 7 distinct, but related project types. The site employs a rotating database of content of content to show the firm's ability to balance its expansive capabilities while the dynamic identity system uses a set of symbol suffixes to indicate that the firm is made complete by its relationships: its connections to its end users, clients, partners, and staff. These connections are fundamental to how firm understands architecture – as shared experience that engenders community.