Publications

For SFAC’s Passport exhibition, MD developed an Augmented Reality rubber stamp. Viewing the stamped impression through a smartphone reveals two short films. Together, the films represent the cycle of prosperity and displacement that defines SF as an icon of the boom and bust town. [+]

MD was invited to produce the Winter cover for UCLA Extension's esteemed ‘Masters of Graphic Design’ series. Instead of attempting to depict ‘winter’ through representational imagery, the design attempts to shape abstraction into the emotional experience of winter: a flat sun captured by leaking light across film, wind as diffuse, broken lines, falling temperatures intuited through cold color. [+] Here winter is a constellation of visual sensations; an approach to design that posits abstraction as more elemental, more interpretable, and more human than traditional representation.

A limited edition of 1000 prints announcing the opening of Southern Exposure’s new gallery space. The color was continually modulated throughout the print run to make each print unique. [+]

The completed prints were crash-numbered, 0001 to 1000, to underscore each print’s status as an original. A collaboration with Eric Heiman of Volume, the idea was to produce a limited edition of unique prints using offset lithography, a printing method traditionally used to ensure sameness.

Dimensions: 17.5 x 24.25 inches

The campaign for the 32nd installment of the San Francisco Jewish Film Festival (SFJFF) uses alliterative English-Yiddish phrases to underscore the spirit of humor, inclusiveness, and multiculturalism that defines the festival. [+]

The visual language contrasts these linguistic non sequiturs with a deadpan graphic Modernism, making the phrases that much more ironic. The video spots translate this minimal aesthetic into off-speed visual gags with deliberately flat audio effects, further animating the knowing humor.

A commission by SFMOMA, this poster contrasts two alternate views of the human body in motion: the stressed and idealized body of Leni Riefenstahl’s Olympia vs. the loose and languid body of Hollywood’s Fred Astaire. [+]

An ongoing series of posters announcing different public programs for the San Francisco Museum of Modern Art. For each poster MendeDesign developed a unique visual language and composition to telegraph the curatorial vision behind each program. [+]

A poster for a retrospective of Werner Herzog’s films. The composition tilts the horizon 90 degrees to depict a Herzogian world view – man lost in an unstable, violent, and indifferent universe. [+]

The typographic descriptions of place, character, and film title deliberately confuse Herzog’s iconic mythologies with descriptions of the director himself. The poster format was designed to be presented as one large image, or to be cut down into four individual prints.

Dimensions: 48 x 36 inches
Available for purchase.

A poster presenting a portrait of the artist through his cinematic influences. [+]

Commissioned by SFMOMA for a film series programmed by Jeff Wall, the poster combines film stills with typographic units – one image for each letterform. Together the image-typography becomes an index for the film narratives, mise-en-scène, and emotional atmosphere that influenced Wall in the development of his cinematic still photographs.

Dimensions: 24 x 18 inches
Available for purchase.

A series of posters for the American Institute of Architects. More like painting and less like graphic design, the compositions evolved through a process of intuition, material investigation, and the belief that abstract form can transmit poetic meaning. [+]

Poster 1: Process/Product (Design Awards 08)
Dimensions: 32 x 23.5 inches

Poster 2: Data/Space (Design Awards 09)
Dimensions: 26 x 18.25 inches

Poster 3: Lateral/Vertical (Monterey Design Conference)
Dimensions: 35 x 25 inches

Concept, art direction and design for The Electric Image, a monograph presenting the work of fine art photographer Chris Kitze. [+]

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