Branding

A new brand and website for Harvard GSD’s Loeb Fellowship. The new identity underlines the Loeb’s focus on the critical issues facing the built environment: climate change, social entrepreneurship, and urban policy innovation. The site redesign features Loeb Stories—short-form journalism that highlights the fellow’s ongoing R&D in rethinking social justice programs, housing, health systems, equality, accessibility, and opportunity in cities around the world. [+]

For SFAC’s Passport exhibition, MD developed an Augmented Reality rubber stamp. Viewing the stamped impression through a smartphone reveals two short films. Together, the films represent the cycle of prosperity and displacement that defines SF as an icon of the boom and bust town. [+]

The Take Flight Coffee identity draws on the mythology of the falcon—the highest-flying of travelers. [+]

The new brand reflects the company’s emphasis on sourcing at origin, and the wanderlust that is a byproduct of that journey. The details of the package design also invite departures: the falcon dissolving into intricate pattern work, suggesting the tapestry of experiences that happen along the way.

Focusing on the experiential qualities of landscape architecture, MD developed a new identity and website for GLS that express the narratives implicit in the intersection of place, organic materials, and human perception. [+]

Following a in-depth review of GLS’s philosophy and vision, MD identified four fundamental tone and value statements to drive the design process: a humanized minimalism, a sense of space as storytelling, clarity of purpose, and a sensitivity to a user’s intuition in terms of how to navigate both real and virtual environments.

Ecco, a Sonoma based coffee roaster, has built long-standing relationships with artisanal growers throughout the world. The Ecco identity suggests both the journey required to bring fair-trade coffee to market, as well as the mechanical craft of the roasting process. The larger project consisted of brand strategy, visual identity, packaging, environmental graphics, and an e-commerce website.

Communications strategy, brand identity and website for Design Access, a yearly summit that considers how to shape the built environment to make positive social change.

Visual identity, e-commerce website, and integrated marketing plan for Covey Studio, the designers of the Covey stool. [+]

MendeDesign developed a decidedly minimal visual language for the Covey brand in order to telegraph the rigor and reductive nature of the studio’s aesthetic. The same sensibility drove the development of the website and the customized ordering platform for both retail and resale buyers.

The Firehouse Clinic is an initiative to break down the practical barriers to obtaining health care by locating clinics at trusted sites near where residents live – in local fire stations. [+] MendeDesign was engaged to develop the visual brand, environmental signage, and the launch presentation.[+]

Del Popolo was an opportunity to reimagine the experience of the now ubiquitous food truck. [+]Eschewing the typical white box with a graphic skin, Del Popolo is a mobile, configurable, transparent stage to perform the activity of making pizza.[+]