What we know so far is an ongoing series of diagrams that posits aesthetic experience as a means to shape social perception. The diagrams consider what must be accepted as a starting point if the goal is, indeed, to consider art/design as a way to engage people in the support of social equity. Essential constructs include understanding art/design as the production of experiences rather than artifacts; recognizing that the viewer-participant is the actual center of the work; and that the nexus of memory and emotion must be triggered in order to produce transformational personal meaning.

A new brand and website for Harvard GSD’s Loeb Fellowship. The new identity underlines the Loeb’s focus on the critical issues facing the built environment: climate change, social entrepreneurship, and urban policy innovation. The site redesign features Loeb Stories—short-form journalism that highlights the fellow’s ongoing R&D in rethinking social justice programs, housing, health systems, equality, accessibility, and opportunity in cities around the world. [+]

For SFAC’s Passport exhibition, MD developed an Augmented Reality rubber stamp. Viewing the stamped impression through a smartphone reveals two short films. Together, the films represent the cycle of prosperity and displacement that defines SF as an icon of the boom and bust town. [+]

Ironic truisms intended to underline our selective blindness – regardless of where we fall on the political spectrum. [+]

A series of Instagram images that remind us of where we are as a nation of individuals existing in echo chambers. Posted to coincide with the one year anniversary of the 2016 presidential inauguration, each image is intended to amplify the internal voice we all hear—and then attempt to ignore—as we succumb to our cultural biases in the ongoing culture war.

Using history as story, MD transformed VirginAmerica’s headquarters into an immersive brand experience. Acrylic panels suspended over supergraphics show how Sir Richard & Co. evolved from underground record shop into global lifestyle brand. [+]

The way finding system for the Union Street Garage is based on the angle. Each floor is striped with an angle of specific degree and color in order to create a strong visual mnemonic for that level. The deeper a driver travels within the garage the shallower the angle becomes, indicating their proximity to the base level.[+]

The new website for Studio VARA presents the firm as a tapestry of ideas, investigations, and projects – all grounded by a culture of building craft, urban stewardship, and a commitment to service. [+] With a sharp focus on client satisfaction and listening first, the young firm needed a new website that telegraphed this commitment to an expanding group of clients interested to know more about the firm's unique personality.

MD was invited to produce the Winter cover for UCLA Extension's esteemed ‘Masters of Graphic Design’ series. Instead of attempting to depict ‘winter’ through representational imagery, the design attempts to shape abstraction into the emotional experience of winter: a flat sun captured by leaking light across film, wind as diffuse, broken lines, falling temperatures intuited through cold color. [+] Here winter is a constellation of visual sensations; an approach to design that posits abstraction as more elemental, more interpretable, and more human than traditional representation.

The Take Flight Coffee identity draws on the mythology of the falcon—the highest-flying of travelers. [+]

The new brand reflects the company’s emphasis on sourcing at origin, and the wanderlust that is a byproduct of that journey. The details of the package design also invite departures: the falcon dissolving into intricate pattern work, suggesting the tapestry of experiences that happen along the way.

MD was commissioned to create a visual signature for the new East Oakland Youth Development Center (EOYDC) to signify it as an educational beacon for Oakland. [+]

A national model for community centers, EOYDC offers college preparatory training and a host of occupational skills for a previously under-served population. MD worked closely with students and staff to develop language that reflects the center’s values and projects an atmosphere of possibility to the larger East Oakland community.