Loeb Fellowship / Harvard GSD

A new brand and website for Harvard GSD’s Loeb Fellowship. The new identity underlines the Loeb’s focus on the critical issues facing the built environment: climate change, social entrepreneurship, and urban policy innovation. The site redesign features Loeb Stories—short-form journalism that highlights the fellow’s ongoing R&D in rethinking social justice programs, housing, health systems, equality, accessibility, and opportunity in cities around the world. [+]

The logotype was designed as a dynamic identity—a base graphic mark that can change to suggest a broader range of ideas. Here, the base mark is used with a series of photographic images, each image suggesting the people, ideas, and issues that form the focus of the fellows work. The large project effort involved brand strategy, visual identity design, web, and wide range of associated print collateral.