Using history as story, MD transformed VirginAmerica’s headquarters into an immersive brand experience. Acrylic panels suspended over supergraphics show how Sir Richard & Co. evolved from underground record shop into global lifestyle brand. [+]

Using Virgin’s extensive archive, MD sifted through 50 years of news stories, photographs and Branson lore to distill the narrative of shopkeeper turned entrepreneurial visionary. A curated selection of this material was woven into a type and image timeline that shapes the visitor’s experience as they enter VirginAmerica’s California headquarters.