UCLA Extension 2017

MD was invited to participate in the UCLA Extension Catalog’s esteemed ‘Masters of Graphic Design’ series with a cover design that evoked winter. [+]

Instead of attempting to depict ‘winter’ through representational imagery, the cover design attempts to shape abstraction into the experience of winter: a flat sun captured by leaking light across film, wind as diffuse, broken lines, falling temperatures intuited through cold color. Here winter is a constellation of visual sensations; an approach to design that posits abstraction as more elemental, more interpretable, and more human than traditional representation.

The cover series began in 1990 with the work of Paul Rand and has continued to regularly feature the graphic design and illustration work of the world's leading creative talent.